Link to Leaders: Lithuanian Platform Chooses Portugal for International Expansion 🇵🇹

Link to Leaders, one of Portugal's top startup and business media outlets, has covered Joiner's launch in Portugal, highlighting the platform as a Lithuanian alternative to dating apps.

Key Highlights

The article emphasizes Joiner's impressive growth metrics:

• 52,000+ downloads in just 22 months of operation
• 12,000+ completed events on the platform
• €1.2M raised across two funding rounds
• €300K+ investment in local Portuguese marketing and tech teams

Co-founded by Ex-Uber CMO

Link to Leaders highlights that Joiner's co-founder Jūratė Plungytė is the former CMO of Uber in Lithuania, bringing deep expertise in social platforms and marketplace dynamics.

A Strictly P2P Ecosystem

The article details how Joiner operates in a strictly person-to-person (P2P) ecosystem, blocking commercial events and direct corporate advertising. The platform integrates a creator economy logic, allowing users to become hosts, create micro-communities, and monetize their local initiatives.

"Dating apps are transactional. Joiner is transformational. We're not selling events, we're creating moments.", Jūratė Plungytė, co-founder

Three-Pillar Monetization Strategy

1. Strategic partnerships with local businesses, cafés, bars, clubs, and coworking spaces
2. Creator economy, hosts can organize paid events and sell tickets directly
3. Premium subscription model, currently in development

📰 Read the full article on Link to Leaders (in Portuguese)

Another amazing piece of coverage from Portugal! 🚀