How to Rebuild Your Community After the Locals Shutdown
The shutdown of Locals.org left thousands of community organizers scrambling. If you're wondering how to salvage your vibrant group and keep the connections going, this guide is for you.
The Immediate Aftermath: Securing Your Community's Future
On May 14, 2026, an in-app notice delivered the unwelcome news: Locals.org was closing. This abrupt decision, for which the team provided no public reason, sent shockwaves through communities that had thrived on the platform for nearly six years, fostering over 1,000,000 new connections and 300,000 events. The most critical first step for any organizer was to act quickly before the May 31, 2026, full shutdown.
Exporting Your Member List: A Crucial First Step
The ability to export member lists was a lifeline for many organizers. This data is the backbone of your community. Without it, you’d be starting from scratch, losing the valuable network you’ve built.
- Locate the export function: Locals allowed community creators to download their member lists.
- Save securely: Store this file in a private, encrypted location.
- Review data: Understand what information you have, as this dictates how you can communicate.
Navigating EU Privacy Laws with Exported Data
Data privacy is paramount, especially in the European Union. While Locals’ largest user base included Belarusians and Russian-speaking expats in Poland, Georgia, and Lithuania, many communities operated across borders. General Data Protection Regulation (GDPR) mandates strict rules regarding personal data.
- Consent is key: If members explicitly consented to receive communications outside of Locals, you’re on solid ground.
- Purpose limitation: You can only use the data for the purpose it was originally collected, which was facilitating community activities.
- Transparency: Be transparent about the move and how you'll continue to use their data.
- Right to object: Members have the right to object to further processing.
Always assume that explicit, verifiable consent is required for any new communication channel. An export doesn't automatically grant indefinite permission. Failure to comply can lead to significant fines and a loss of trust.
Your exported member list is your most valuable asset; protect it and handle it responsibly.
Choosing a New Home for Your Community
With your member list secured, the next challenge is finding a new digital home. Locals.org facilitated paid or free real-life events and meetups. Your new platform must ideally support similar functionality or offer a viable alternative.
Assessing Platform Needs
Consider what made Locals work for your group and what new features might be beneficial.
- Event creation and management: Can you easily schedule, promote, and track RSVPs?
- Communication tools: Are there good options for group chats, announcements, and direct messaging?
- Payment processing: If your events were paid, does the platform integrate with payment gateways?
- User experience: Is it intuitive for both organizers and members?
- Privacy settings: Can you control who sees what information?
Exploring Platform Alternatives
Numerous platforms can serve as a new home. Each has its strengths and weaknesses.
- Meetup.com: A long-standing platform specifically designed for organizing local events. It has a large user base and robust event management features.
- Facebook Groups/Events: Good for existing Facebook users, but can be less focused if not managed carefully. Event creation is straightforward.
- Telegram/WhatsApp Groups: Excellent for direct communication and quick updates, but lack structured event management or payment processing.
- Discord: Popular for specific niches like gaming or tech, offering voice chat, text channels, and event scheduling.
- Dedicated community platforms (e.g., Circle, Mighty Networks): These offer more comprehensive features for community building, including courses, forums, and payment integration, but often come with a higher cost.
- Joiner: This social app focuses on connecting people through shared group activities in European cities. It's designed for making real friends and could be a seamless transition for groups focused on real-life meetups.
The best choice depends on your community's size, budget, and specific needs. Look for a platform that mirrors the functionality your members are accustomed to.
Carefully evaluate platforms to ensure the chosen one aligns with your community's purpose and operational needs.
Crafting the Migration Message: Communicating the Move
Over 7,500 communities were active on Locals.org, meaning a vast number of organizers had to communicate this difficult transition. A well-crafted migration message is essential for retaining members and maintaining enthusiasm. It needs to be clear, empathetic, and actionable.
Key Elements of Your Migration Message
Your message should answer the most pressing questions members will have.
- Acknowledge the shutdown: Briefly state the fact of Locals.org's closure (May 31, 2026, full shutdown) without speculating on reasons. The team did not disclose why.
- Express gratitude: Thank members for their participation and loyalty on Locals.org.
- Explain the new home: Clearly state where the community is moving (e.g., "We're moving to Meetup.com!"). Provide direct links.
- Highlight benefits: Explain why the new platform is a good fit and what advantages it offers.
- Provide clear instructions: Guide members on how to join the new platform.
- Address privacy: Reassure members about their data and how it will be handled.
- Call to action: Encourage immediate action to join the new group.
Sample Migration Message Structure
Subject: Important Update: Our Community is Moving from Locals.org!
Dear [Member Name],
As you may know, Locals.org officially shut down on May 31, 2026. This news was unexpected, but it doesn't mean the end of our vibrant community! We've loved connecting with you and organizing [number] events together.
We're excited to announce that our community is now officially relocating to [New Platform Name]! We believe [New Platform Name] will allow us to continue our [community focus] activities seamlessly, offering [mention 1-2 key benefits like easier event RSVPs, better chat features].
To join us on our new home, please follow these simple steps:
- Click this link: [Direct Link to New Group]
- [Specific instruction 2, e.g., Create a free account or join the group]
- [Specific instruction 3, e.g., Introduce yourself in the welcome chat!]
We understand you might have questions about your data. Please be assured that we are committed to protecting your privacy. Your information will only be used to facilitate our community activities on the new platform, consistent with the permissions you granted when joining our Locals group.
We can't wait to see you there! Let's continue making connections and enjoying shared activities.
Best,
Timing and Delivery
Send this message as soon as your new platform is set up. Use multiple channels if possible: email (from your exported list, respecting privacy), any remaining communication channels on Locals (until May 31, 2026), and social media if your community has a presence there. Sending a follow-up reminder is also a good idea. Effective communication is the bedrock of a successful migration.
A clear, empathetic, and actionable migration message is crucial for retaining members and easing the transition.
Running the First Event on a New Platform
More than 300,000 events were organized on Locals.org over its lifespan. The first event on your new platform is more than just a gathering; it's a statement of continuity and resilience. It sets the tone for your community's future.
Planning Your Inaugural Event
Choose an event that is familiar, accessible, and has a high likelihood of attendance.
- Keep it simple: Avoid overly complex logistics for the first event. A casual coffee meetup, a park stroll, or a pub gathering works well.
- Leverage past successes: Recreate a popular event type that your community enjoyed on Locals.org.
- Choose a convenient location: Easy to reach and centrally located.
- Set a welcoming tone: Emphasize reconnection and celebrate the new beginning.
Utilizing New Platform Features
Familiarize yourself with the event creation tools on your chosen platform.
- Create the event listing: Fill in all details, including date, time, location, and a clear description.
- Add engaging visuals: A good photo can significantly increase interest.
- Enable RSVPs: This helps you gauge attendance and manage expectations.
- Use communication tools: Send out announcements and reminders through the platform's messaging system.
- Test event page: Before publishing, ensure all links and information are correct.
Promoting the First Event
Your migration message initiated the move; now you need to actively promote the first event.
- Email blast: Send an email specifically for the event to your exported list (again, respecting consent).
- Platform announcements: Use the new platform's announcement features.
- Social media: If applicable, post about the event on your community's social channels.
- Personal invitations: Consider reaching out to key members directly.
"The first event on a new platform isn't just about the activity itself; it's a powerful signal that the community has successfully transitioned and is ready to thrive again. It builds confidence and reinforces the sense of belonging."
During and After the Event
- Be present and welcoming: Greet attendees, facilitate introductions, and reiterate the community's new home.
- Collect feedback: Ask members about their experience with the new platform and the event.
- Take photos: Document the event and share them on the new platform to build a sense of shared history.
- Thank attendees: Send a follow-up message expressing gratitude for their participation.
✓ Make the event easy to find. ✓ Provide clear instructions for new platform usage. ✓ Encourage interaction and feedback.
A successful first event on your new platform is a critical milestone, reinforcing community continuity and building momentum.
Handling Payments After Stripe Payouts End
Locals.org supported both free and paid real-life events and meetups, processing payments through Stripe. After the May 31, 2026, shutdown, these integrations ceased. Ensuring a smooth financial transition for paid activities is vital for many communities.
Understanding the Impact of the Shutdown on Payments
While new communities and events couldn't be created after May 20, 2026, payments continued through Stripe as scheduled until the full shutdown. This meant any outstanding payouts from events before the shutdown would have been processed. However, for future paid events, organizers needed a new system.
New Payment Processing Solutions
Your chosen platform might offer integrated payment solutions, or you may need a third-party service.
- Platform-integrated payments:
- Many event platforms (like Eventbrite, Meetup Pro) have their own payment processors, often powered by Stripe, PayPal, or similar services. These simplify registration and payment collection.
- Pros: Seamless integration, often includes ticketing and attendee management.
- Cons: Transaction fees, may require platform-specific accounts.
- Direct payment methods:
- PayPal/Stripe: You can set up direct payment links or invoices through your personal or business PayPal/Stripe account.
- Bank transfers: For smaller, trusted groups, direct bank transfers can work, though they require more manual tracking.
- Cash at event: For free events with optional donations, or very low-cost activities where tracking isn't critical.
- Pros: More control over funds, potentially lower fees if done directly.
- Cons: Requires manual reconciliation, less automated.
Communicating New Payment Procedures
Clarity is paramount when it comes to money.
- Be explicit: Clearly state the cost of the event and the new payment method.
- Provide instructions: Guide members step-by-step on how to pay.
- Confirm receipt: If payments are manual, send a confirmation email once payment is received.
- Address refunds: Outline your refund policy clearly for the new payment system.
"Managing finances for community events requires transparency and efficiency. Post-Locals, organizers must not only find new payment channels but also rebuild member trust in these new processes, ensuring every transaction is clear and secure."
Accounting and Record-Keeping
Even for small communities, keeping track of income and expenses is good practice.
- Spreadsheet tracking: Maintain a simple spreadsheet for all payments received and expenses incurred.
- Digital receipts: Save all payment confirmations and expense receipts.
- Separate funds: If possible, consider setting up a separate bank account or PayPal pool for community funds to avoid mixing personal and community finances.
✓ Clearly communicate all costs and payment methods. ✓ Choose a payment solution that is reliable and user-friendly. ✓ Maintain meticulous records for financial transparency.
Establishing a clear and reliable payment system on your new platform is essential for the continued viability of paid community activities.
Keeping Momentum in the First 90 Days
Over nearly six years, Locals.org fostered communities with strong momentum. The initial 90 days after migrating are critical for re-establishing that rhythm and preventing your community from fading. This period is about consistent engagement and demonstrating the value of your new home.
Consistent Event Scheduling
Regular events are the lifeblood of an active community.
- Maintain a rhythm: Try to schedule events with a predictable frequency, whether weekly, bi-weekly, or monthly.
- Variety is key: Offer a mix of event types, social, educational, active, to cater to diverse interests.
- Involve members: Ask for event ideas and even empower members to host their own events. This builds ownership.
Active Communication
Keep the conversation flowing, not just around events, but in between them.
- Regular announcements: Share updates, interesting articles, or relevant news through the new platform's announcement features.
- Foster discussions: Pose questions, start polls, or create dedicated discussion threads to encourage interaction.
- Respond promptly: Acknowledge messages and answer questions in a timely manner.
- Welcome new members: Personally greet new joiners and encourage them to introduce themselves.
Soliciting and Acting on Feedback
Your community members are your best resource for improving the experience.
- Post-event surveys: Use simple surveys to gather feedback on events and the new platform.
- Open forums: Create a dedicated space for suggestions and constructive criticism.
- Demonstrate action: Show members that their feedback is heard and acted upon, even if it's just acknowledging a suggestion. This builds loyalty.
Building a Core Group of Engaged Members
Identify and empower those members who are most enthusiastic.
- Delegate tasks: Ask reliable members to help with event logistics, moderation, or welcoming new people.
- Acknowledge contributions: Publicly thank active members for their support and involvement.
- Create leadership opportunities: For larger communities, consider establishing co-organizer roles or special interest group leaders.
"The first 90 days are a delicate dance between maintaining continuity and embracing new beginnings. Consistent effort, genuine engagement, and a willingness to adapt are the cornerstones of rebuilding momentum and ensuring your community's long-term health."
Celebrating Small Wins
Acknowledge progress and milestones to keep spirits high.
- First 10 members on the new platform: A quick shout-out.
- Successful new event type: Share photos and positive comments.
- Community anniversaries: Remember and celebrate the original founding date or key moments.
✓ Schedule events consistently and with variety. ✓ Maintain active communication channels. ✓ Empower and appreciate your most engaged members.
Sustained effort and consistent engagement in the initial 90 days will solidify your community's presence on its new platform and ensure its continued growth.
Looking Ahead: Sustaining Your Revitalized Community
The shutdown of Locals.org, created by Belarusian IT entrepreneurs Yauhen Neuhien and Siarhei Hanchar (creators of MSQRD) with participation from Natalia Vodianova, was an unexpected challenge. But it also presents an opportunity for renewal and strengthening. Your efforts in migrating, communicating, and restarting events are laying the groundwork for a more resilient community.
Long-Term Engagement Strategies
Beyond the initial 90 days, consider these strategies for sustained growth:
- Diversify event formats: Introduce workshops, online discussions, or collaborative projects alongside traditional meetups.
- Strategic partnerships: Collaborate with local businesses or other community groups to offer unique experiences.
- Member-led initiatives: Encourage members to take the lead on specific events or sub-groups. This increases engagement and reduces organizer workload.
- Regular check-ins: Periodically assess what's working and what isn't, and be prepared to pivot.
Building Resilience Against Future Disruptions
This experience highlights the vulnerability of relying solely on a single platform.
- Multi-channel presence: While your new platform is primary, consider having a backup communication channel (e.g., an email list, a secondary chat group) for emergencies.
- Data portability: Choose platforms that allow for easy data export, should you ever need to migrate again.
- Distributed leadership: Don't be the sole point of failure. Share responsibilities among a core team.
Your community survived a significant disruption. By applying these tactical steps, you're not just moving a group; you're building a stronger, more adaptable network of individuals genuinely interested in making real friends through shared activities. For communities in European cities looking for a dedicated platform focused on genuine connections through group activities, Joiner offers a fresh opportunity.
By strategically planning for the long term and fostering resilience, your revitalized community can thrive beyond the initial migration.
Information about the Locals shutdown is based on publicly available sources (official announcements, media coverage and user discussions). We do not disclose internal reasons or speculate on the company's behalf.